The song was released alongside 'Bodysnatchers' as a promotional single and video from In Rainbows in late June 2008.
The music video, made by James Frost and Aaron Koblin, features rendered images of Thom Yorke's face as well as those of several other people, interspersed with images of suburban landscapes, and people coming and going at a party. In lieu of traditional cameras, the video is made with lidar technology which detects the proximity of objects from the sensor. This gives the video a grainy and grid-like appearance. Sheets of acrylic glass and mirrors are passed in front of the lasers to create scenes in which the image appears distorted, partially disappears, or begins to disintegrate as if being carried by wind.
The video was made on a minimal set in Florida. The data used to make the video was released as open source under Creative Commons Attribution-Noncommercial-Share Alike 3.0 license and is available at Google Code.
On Radio 538's Tiësto's Club Life podcast, a remix by Solarstone was featured in the first hour of the program on podcast 56, which was released on April 25, 2008. The remix was given five stars by DJ Magazine in its issue No. 461 on April 30, with an editor calling it 'a pure transcendental, bootleg beauty'.